Lotus
https://paleothea.com/gods-and-goddesses/exploring-lotis-in-greek-mythology/
Brand Story
Mission
Vision
Logo Identity
The primary logo is the center of our program. It encompasses the core mission and vision of the program. It represents the tragic story of Lotis. It is essential to understand the meaning behind the logo to understand this program fully.
When the primary logo or monogram cannot be used, the wordmark shall be used. The wordmark version of the logo shows importance through the word “Lotus”.
The monogram was created to show more emphasis on the face of the flower woman. And to simplify the main logo, only having the “L”, instead of the whole wordmark.
Wordmark
Primary Logo
Monogram
Lotus App
The Lotus app is the primary way the community of women stays so tight-knit. Lotus is an online-based community that solely stays that way. So, it is essential for these women to have an interactive app that’ll allow them to communicate with each other without any hassle.
Event Programs
The event programs are also a key asset in driving more women/colleges to adopt our program. The programs are meant to advertise events that are coming up that women can join, whether you are a current member or not. The programs would be posted on universities bullet boards. The events are Zoom meetings only because the community is only online based.
Social Media
Since Lotus is an online-based program, it is vital to have ads for the social media we are active on. It is also crucial that more women and colleges find the program and adapt it into their lives or colleges. The social media’s main function is to advertise the program and drive more women to seek us out and join the community.
Stationery
These are some of the stationery that Lotus provides to further push ourselves out into more communities. The bags are sent to newcomers in the mail to help welcome them into their new community. The cover letter is an essential element for representatives of the program to communicate to others in the community or people whom we wish to start working with. The business cards are left, along with the event programs, at random places at universities there for women to know who to contact if they want to join the community and start their healing process.
